Craft
Density, not colour: why a quiet screen feels quiet
We shipped a wallpaper last spring that people kept calling calm. It was not the palette. It was the rate at which the spacing grew.
The journal
Writing from the people who use Sovix
Longer pieces than a post holds: teardowns, retrospectives and the occasional argument. Published Tuesdays.
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Practice
Twelve questions down to four
Our onboarding survey was long because nobody wanted to be the person who cut a question. Here is what we removed and what it cost.
6 min
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Craft
Marks that survive a 16px favicon
An identity that only works on a billboard is a poster, not a system. Redrawing arcs for small sizes, with numbers.
9 min
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Practice
The survey that lied to us for a year
Every question scored well and every finding was useless. What we changed after listening to sixty calls.
11 min
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Product notes
Why reposts do not boost reach here
A short note on ranking: what a repost does, what it does not, and why we published the rule instead of tuning it quietly.
4 min
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Craft
Marks that survive a 16px favicon
Redrawing an identity system for the sizes it actually gets used at.
9 min
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Practice
Twelve questions down to four
Cutting a survey nobody wanted to cut, and what completion did next.
6 min
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Practice
The survey that lied to us for a year
Sixty calls later, the questions were the problem.
11 min
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Product notes
Why reposts do not boost reach here
Publishing the ranking rule instead of tuning it quietly.
4 min